IIC has been crucial in the expansion strategy of our company. We were looking for a partner in the DACH region to help us increase our market share. Thanks to their expertise IIC helped to find the proper partner, taking into consideration not only business criterias but also company’s culture elements. In only 6 months we managed to build a long term partnership that is key for our ambitions in the coming years.
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At first we were a bit sceptical, because we thought we already knew the market and our potential partners. The cooperation with IIC, however, quickly demonstrated Mr Bezikofer’s profound knowledge of the trade together with his team and the determination in making new contacts. Many new partnerships were established, which have boosted our business.
Teletech International has chosen IIC Innovative International Consulting to build his Partner Network of its CRM Workshop named NestCRM.
The IIC contribution has not only been putting its expertise and network available, but also the support of its representative, Gino Willhelm, who initially focused its works on the packaging of the offer but also on the construction contract and tariff policies.
Then could begin the actual research of partners and progressively meetings presentation to distributors and other integrators, the approach has emerged and meetings have become increasingly effective with several potential issues at the end.
It was a delicate process, the market for CRM solutions are both changing with the emergence of cloud/Saas offers and the domination of American major, having already long established strong relationships with many integrators and distributors.
Finally, thanks to some successful integration experience in some of these CRM leaders as a complementary solution, NestCRM provided missing functionality to customers on this market leaders. In other cases, particularly in the market of mid size companies, breath of functionality on the same chain will be able to attract many partners.
Creating a new business network in a country is quite a challenge: it requires a lot of thorough preparation and research, but most of all perseverance. IIC proved to have all these qualities in-house, which led in our case to many highly qualitative contacts with well-established potential partners in France.
We are convinced by IIC’s efficiency and professional competence.
We develop and distribute an innovative, groundbreaking controlling solution with Seneca
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