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CES – Short impressions

f015-DaimlerThe CES started for us yesterday with a first highlight – The keynote of Daimler CEO Dr. Zetsche. He introduced F015 a study how self driving cars in the future can be like. This robot car is more like a iron water drop from the external view but internally there is nearly all a technic fan today can imagine, … windows usable as monitors, seats adjustable as an arrangeable counterpart seats group,  e-driven, no buttons inside (all touch), … lets see it like a study how a technical user interface for mobility will look like in 10 years… . The test drive with invited guests on normal streets was impressive and it looks like future when this car drift trough downtown Las Vegas without a human driver on the seat especially when the front of the car with his LED panel tries to communicate wit the surrounding….

Some other today discussed topics are the future and groundbreaking positioning of 3D printing. The group at stage was convinced that 3D printing is an important game changer. Autodesk sees the main topic in bringing a “DTP” like Software to the user to make it usable. A “Printer Language” like PCL in the past is as well asked for by autodesk. Of interest for us was the try of Staples to implement 3D printers in they shopping concepts well knowing that most of their users did not really have a chance actually to use the printers but are interested how it works. Sounds like a long way to go.
All of them saw the situation similar to the 2D printing in case of the printing material. They expect a 20 – 30 time higher cost for the material than the real price should be. In this point later the keynote of Intel partner HP showed a 3D printer and gave a first impression how the existing lucrative printer business model can be saved in the 3D world.

Mobile payment was also topic of a discussion group as well as the discussion about future car sharing and their needs and effects. Of interest for us was the figure, that in industrialized countries people spend 12 – 17 % of there income to drive a car. In developing countries this figure is at 40 up to 60 %. That’s why car sharing concepts focus an developing countries especially if we consider the increasing air pollution and the need of infrastructure (parking places, streets,…).

We saw Alan Cooper among others in action in the slot of “Product Design can make or break”. He is known as the “Father of Visual Basic” which he sold to Microsoft. With his 40 years of experience in product design and user interface he expressed known key facts but with a strong conviction. The question about the most needed thing to be considered he announced to have a Product Developer in charge with the right to stopp a product (not often found in the industry). Innovation (“doing things never done before”) has the implied right to fail…, not the fastest one will win the race but the one with the best product including user experience, service, usability, benefit of use, …

The keynote of intel gave a first glance of Curie, the successor of Edison and a PC module for wearables available mid of the year. Most of the other point of his keynote were given to partners implementing Intel RealSense(tm) in their products.

The networking event after the fair closed was organized by the chamber of comers and the CEA. We got again an idea how international CES is. Our contacts were with companies from Venezuela, Costa Rica, Spain, Australia, Canada, United Kingdom, …